Episodes
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UP528 Chat_UP Live - The Race to Build SportsbizGPT Pt1
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UP527 The Bundle 2026 Preview: NFL, WBD, DAZN, F1, UEFA...WTAF?
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UP526 Nikki Doucet has the most interesting job in British sport
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UP525 What Just Happened in 2025: The Story, Event and Person of the Sports Business Year
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UP524 Sleepwalking to Irrelevance: Content and fandom in the age of the For You algorithm
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UP523 The Bundle: Paramount's Relevent entry; Sky's UEFA return; Apple's MLS exit; Netflix, TNT, WTF?
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UP522 Signed by Messi: What's the most valuable shirt in world football?
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UP521: Inside Edge - 'American money is IPL curious'
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UP520: Olympic Provocateur: Michael Payne on Sport Politics, from Dassler to Trump
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UP519 Live at Sportradar Connect: Soccer Edition, featuring Jamie Carragher
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UP518 Inside Edge: Harry Brook, George Pyne and the cricket agent business
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UP517 The Mark Oliver Heatmap: Global sport's investment hotspots
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UP516 Smart Recruitment: The Brentford Model, in partnership with Indeed
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UP515 Other People's Money @ EY: Why is Big Sport so hard to disrupt?
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UP514: Inside Edge x The Big Idea: Does the advertising industry understand cricket?
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UP513 The Bundle Live @ SPORTEL Monaco: F1 and Apple, Relevent's streamer pitch, D2C wtf?
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UP512 Other People's Money: APEX, the athlete investor trend, Red Bull Ventures, Baller and TGL
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UP511 What Just Happened: P/E for RFL; BBC, golf and Bill Murray; The Ashes of TNT
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UP510 Cause and Effect: The Sponsorship Effectiveness Revolution
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UP509 Gareth Balch on the State of the Sports Economy in 2025
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UP508 What's Sport Selling? Hollingsworth on the state of the nation's health, flags, needles, government and the free market
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UP507 The YouTube Arguments
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UP506 Chat_UP: LiveScore, Grok and how AI will disrupt sports betting
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UP505 Inside Edge - T20 Women's World Cup
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UP504 What Just Happened: Inside IMG's farmhouse; Peter Thiel's Enhanced Games; Jamie Redknapp's new agency
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UP503 The Bundle: New season, new YouTube strategy; UFC's PPV exit; Agency collusion; Ligue1's Opening weekend
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UP502 What Just Happened: The IOC and Trump's America; PayPal and CEO branded content; UEFA's global decision
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UP501 What happens at Sportel, stays at Sportel
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UP500 What Just Happened: McLaren's valuation; New Newcastle CEO; Ryder Cup future
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UP499 TKO, On Location and the World Cup hospitality market
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UP498 Other People's Money: Does Debt have a Branding Problem?
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UP497 'Buy It or Build It': Simon Denyer on the Billion-Dollar Sports Media Playbook
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Inside Edge - Peter Hutton on Cricket, India and the rights market
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UP495 Joey D'Urso on how football shirts explain the world
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UP494 The Bundle - Women's Euromania; F1 and Apple, RTL and Sky Germany; Ligue1 contagion
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UP493 What's Sport Selling? Ridgeon on Ozempic, Ohanian and Athletic Ventures
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UP492 Wedge Issue Live @ The Open Championship
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UP491 'Don't use AI to replace thinking'
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UP490 Inside Edge - Freddie Wilde on Cricket's Analytics Arms Race
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UP489 Expected Goals Live @ SOOO London
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UP488 The Business of Rugby: Lions Inc, R360, CVC calls on Allera, Women's World Cup
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UP487 The Big Idea: Cliches, Tumbleweed and the Cost of Boring
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UP486 The Buy Side: B2B + ROI = WTF?
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UP485 Other People's Money: Venture Studios and a European Sports Investment Fund
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UP484 Inside Edge: Alex Balfour on cricket and the Internet
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UP483 Wedge Issues: Overthinking the Golf Business
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UP482 The Bundle: Disney and Women; Pirates and Sky; Rugby and YouTubers
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UP481 Fussball Crazy: Bayern dominance, 50+1 and the free market
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480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business
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UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of