Episodes
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The 5 growth leaks hiding in almost every premium brand
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How to plan Q4 for a premium eCommerce brand (without discounting your profit away)
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How To Create Content That Stops The Scroll & Drives Sales For Your Premium Brand
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How to plan an ecommerce promotional calendar for steady, profitable growth
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I bought from a brand I'd wanted for months. I'll never buy from them again.
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Your revenue grew. Your profit didn't. Here's how to get it back.
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How to Price Your Premium Brand for Profitable Growth
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Why "just sell direct" is bad advice for premium brands (and the best advertising you're not paying for)
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Boring doesn't stop the scroll. Here's what does.
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The real reason I don't buy from most brands (& the incredibly simple solution)
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The marketing mistake that costs more than your ad spend
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The four things your best customer checks before she'll pay full price
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You don't get to decide if your brand is premium
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Reward the behaviour, don't discount the product: how premium brands can be generous without devaluing
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Busy Isn't Growing: Why Working Harder Stopped Moving the Needle
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Your ad got my click. Here's what won the sale.
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Is it your ads, or is it the RBA?
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Why 'just broaden your appeal' is a trap for premium brands
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597 New Customers In One Month – Why It Was Our Worst
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"You'll Never Be Successful Working From Home" (My Sliding Doors Moment)
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Why Meta Has It In For Premium Brands Right Now (And What To Do About It)
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Why You're Working Harder Than In Your Old Job (And What Actually Builds Freedom)
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Why eCommerce Founders Are Quietly Burning Out On Their Own Marketing
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Decoding the premium ads problem (it's not your creative)
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32% Growth Without a Single Flash Sale: The Counterintuitive Strategy That's Working in 2026
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ChatGPT Just Became a Shop. Is Your Brand Actually in It?
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Why Temu Is Trying to Become a Premium Brand — And What That Tells You About Yours
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Why Premium Buyers Don't Buy From Ads Alone — and What They Do Instead
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How Smart eCommerce Brands MarketDifferently When Times Are Tough
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Why Scaling Your Ad Spend Breaks Your ROAS (And How to Fix It)
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The Afterpay Day Dilemma: How To Show Up Without Selling Out
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The ChatGPT Walkout: What 60 Million Angry Users Can Teach You About Your Ecommerce Website
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The Platform Everyone's Leaving (And Why You Shouldn't)
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There Is No Silver Bullet Growth Strategy: The Death of "Set & Forget" Marketing
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When Boring Gets a Makeover: Why Most Brand Content Falls Flat (And How to Fix It)
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Discount Detox: How One Brand Rebuilt After Years of Discounting Dependency
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One Platform, No Plan B: The Danger of Building Your Brand on Borrowed Land
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The Discount Trap: Why Constant Sales Are Killing Premium Brands
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The Leaky Bucket Problem: Why Your Traffic Isn't Converting (And What to Do About It)
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Is Your 2026 Plan Starting in the Wrong Place?
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Reflect, Reset, Design: Your 2026 Planning Framework
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"Oh What A Year!" Reflections on 2025 in Ecommerce Marketing
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The Q5 Opportunity: Why Smart Brands Don't Go Dark Between Christmas and New Year
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Your 14-Day Christmas Marketing Plan: What To Prioritise With Your Marketing Now
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How To Survive The Black Friday Madness, Stay Energised And Set Up Your December Success
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Why Better Stories Beat Bigger Discounts: Your BFCM Survival Guide
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How This Simple Email Strategy Boosted Our Ecom Profits By An Amazing 106% (In Just 90 Days)
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How This Simple Tool Boosted My Ad Profits By 300% (You're Probably Not Using It)
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Riding the Matcha Wave: How Erin Lindwall Scaled Premium Tea Brand Matcha Yu
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Why Meta's New Rules Are Killing Your Ads (And What Smart Brands Do Now)